AdWords Community Lead at Google
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Journalist turned Marketing professional. Experience in the Entertainment industry, particularly cable TV programming. Currently working in the Technology industry, developing scalable customer support solutions. Expert in SEM and Display Advertising.
Product development, TV ratings and web statistics analysis, SEM, display advertising, social media marketing, digital content, digital planning.
Public Company; 10,001+ employees; GOOG; Internet industry
July 2010 – January 2012 (1 year 7 months)
Content Manager for AdWords Brazil's 1:Many support solutions: Help Forum, Blog, Twitter and AdWords Online Classroom.
Workflow Manager for Advertising Operations team in Brazil.
Public Company; 10,001+ employees; GOOG; Internet industry
March 2008 – July 2010 (2 years 5 months)
As an AdWords Account Strategist, I developed optimization strategies for clients according to their goals, following up with results analysis and ongoing changes according to said results. I was also involved our education initiatives, organizing webinars and trainings for clients. I was also one of the social media specialists in our team, serving as one focal point for providing analysis and information.
Privately Held; 1001-5000 employees; Broadcast Media industry
December 2007 – March 2008 (4 months)
I oversaw content updates and production for GNT channel's website and planned our online marketing strategies. My work included briefing online agencies and webhouses and approving their work. Also, I took part in the initial development of GNT's new portal.
Privately Held; 1001-5000 employees; Broadcast Media industry
August 2004 – November 2007 (3 years 4 months)
Programming strategies and planning at GNT Channel. Other activities included benchmarking and counterprogramming studies and continued observation of new media opportunities for the channel.
Privately Held; 1001-5000 employees; Broadcast Media industry
February 2003 – July 2004 (1 year 6 months)
Responsible for updating and administrating content on GNT Channel's website. Took part in the repositioning of the channel, which included the complete revamp of its website.
Public Company; 201-500 employees; TSRA; Semiconductors industry
March 2000 – February 2001 (1 year)
Responsible for evaluating websites for inclusion in the company's websurfing tool. Interns had to surf the web searching for the best sites in each subject the tool covered, then insert them into the database.
2010 – 2010
2007 – 2009
2001 – 2006
technology, pc gaming, entertainment industry, search engine marketing, online display advertising, social media, transmedia storytelling, digital photography, reading
Best Advanced Course Student at CCAA - 1997